As a basic food product, bread has a substantial impact on society, ecology and health. Which is why Rabad chose to focus on it and point at the excesses of the current agri-food system, such as the loss of nutritional value, the loss of biodiversity, challenges faced by farmers, the vanishing of artisan bakers and know-how, environmental pollution, increased wastage, agricultural price volatility, the dependence of Southern countries, etc. To launch the campaign, we produced this short stop motion film – to be enjoyed as much as you like! See you at your yummiest local bakery...